JPC
BY SAMSIC
London-based
Marketing and Design
In the bustling heart of London's commercial cleaning landscape stands JPC by Samsic.
They had earned a reputation for excellence in the industry through their steadfast commitment to five star service across an array of trophy assets, corporate estates, mixed use residential and office buildings, casinos, and private members’ clubs since they began as a family cleaning team in 1985.
However, their online presence did not reflect their high standards or their compelling brand story, and it was hampering their ability to generate new business.
THE CHALLENGE
Our journey with JPC by Samsic began with a fundamental question: how do we convey their dedication to perfection and commitment to integrity through words? JPC had a sterling reputation within the industry, but wanted to attract more clients in the premium realm and their digital presence was doing them a disservice.
THE APPROACH
Our copywriting approach mirrored JPC by Samsic's commitment to excellence. We understood that every word had to reflect their unique brand story, so we completely immersed ourselves in the business and its history and gained in-depth knowledge of their industry, their ideal clients, and their chief competitors. Our choice of language, tone, and style was paramount.
WEBSITE
JPC by Samsic wanted to be the first company in London’s facilities management industry to have a website that truly appealed to premium clients.
We proposed a new structure for their site and crafted compelling, story-driven copy that spoke to the family company’s history and highlighted their expertise and unique selling proposition.
Balancing highly technical language with a warm and confident tone, we strategically placed call-to-actions that encouraged visitors to take the next step and wove SEO-friendly copy throughout to improve the website’s organic search ranking.
LinkedIn was a crucial platform for JPC by Samsic to engage with their corporate clientele and generate leads. We tailored their posts to speak directly to facility managers, property owners, and business decision-makers who valued a clean and safe working environment.
Our strategy included sharing insightful articles about the latest cleaning innovations, industry trends, and success stories. The tone remained authoritative but warm, positioning JPC by Samsic as a family company dedicated to reshaping best practice in the commercial cleaning sector. The result? An engaged LinkedIn audience that not only respected their expertise but also inquired about their services, generating valuable leads.
Instagram, a platform of visuals, allowed us to showcase JPC by Samsic's commitment to elevating standards in a way that appealed to premium clientele. We carefully curated a feed that told the story of their work, their people, and their status as industry thought leaders redefining what a cleaning company can do.
The images and captions worked in harmony to build an engaging brand story to cement JPC’s new position within a premium marketplace and encourage direct inquiries. The result was a visually stunning feed that not only resonated with JPC’s desired audience but also led them to take action.
On Facebook, we focused on building a community around the brand whilst generating leads. We shared heartwarming stories of JPC by Samsic's involvement in local initiatives, emphasising their commitment to London's vibrant community.
Our posts encouraged engagement, sparking conversations about cleanliness in public spaces and the importance of a sustainable cleaning approach. Strategic links and call-to-actions on Facebook posts directed interested individuals to the website's lead capture forms, creating a seamless lead generation funnel.
THE RESULTS
THE RESULTS
Our precision copywriting approach bore fruit swiftly. JPC by Samsic's online presence transformed into powerful lead generation channels. Their website conveyed professionalism and trust, LinkedIn positioned them as industry leaders generating inquiries, Instagram showcased their prestigious clientele attracting potential leads, and Facebook created a community that translated into valuable leads.
Within months, website traffic increased by 40%, and social media engagement soared by 60%.
The inquiries and leads generated were a testament to the transformation of their online presence and proof of successfully opening their business to a premium market.