THE
WWWC
London-based
Marketing and Design
As fresh entrants to London's diverse creative landscape, the WWWC needed to make an impact with their digital presence.
Their request was clear—an edgy, colourful website that captured the bold spirit of their creative collective, and a social media presence engineered to build brand recognition and market their dynamic theatre productions.
THE CHALLENGE
The challenge with the WWWC was to transcend convention and cultivate a fresh, bold, and colourful presence that felt authentic. It had to reflect the iconoclastic energy of the diverse collective, but also communicate their skills and capabilities. This required a delicate balance—embracing the WWWC’s audacious spirit while upholding a level of professionalism.
THE APPROACH
Our approach to a unified and dynamic digital expression across the WWWC’s website and social media was rooted in a celebration of the avant-garde. Daring design choices and eclectic visuals took centre stage, with an assertive tone of voice to match, creating a seamless brand identity that transcended platforms.
WEBSITE
To balance its striking and eclectic visuals, we ensured the WWWC’s website also had a seamless user experience that prioritised function and flow. The design amplified the collective’s bold spirit, with an interface that was user-friendly and accessible.
We crafted copy with an assertive tone of voice that perfectly balanced boldness and professionalism, and ensured content was not only SEO-friendly but also spoke with authenticity to the WWWC’s diverse audience.
We integrated a blog into their website to facilitate continuous presence building, empowering the WWWC to share their narratives, boost SEO, and maintain an influential digital footprint in the UK’s ever-evolving arts landscape.
SOCIAL STRATEGY
Our strategic focus was on establishing a robust brand presence that could rapidly grow the WWWC’s following, laying the foundation for effective marketing of their future shows and fundraising efforts. Meticulous research into the collective’s audience and competitors gave us valuable insights that informed our approach at every step.
We designed a dynamic content calendar that fused bold visuals with compelling, brand-driven copy to advance the WWWC’s mission as a non-hierarchical creative collective.
To rapidly grow the WWWC’s following and foster meaningful community engagement, we embraced the collective’s eclectic essence with content .
This flexibility allowed us to seamlessly evolve their Instagram output, adapting with the needs of unique shows and fundraising initiatives without compromising brand integrity. Leveraging the visual nature of Instagram, we strategically curated content that not only appealed to the diverse audience but also represented the ever-changing facets of WWWC's creative expressions. The growth of the Instagram following wasn't just a numerical achievement; it was a testament to our adaptability and commitment to maintaining a vibrant and engaged community. Each post, strategically aligned with the eclectic nature of WWWC, contributed to the continuous evolution and engagement on this dynamic platform.
THE RESULTS
THE RESULTS
Our collaboration with the WWWC yielded compelling outcomes for the creative collective that jump-started their growth and positioned them as a force in the UK’s theatre industry.
The website saw a substantial 30% increase in user engagement within the initial three months, with visitors spending an average of six minutes on the site.
On Instagram, our strategic focus on audience growth led to an impressive 50% surge in followers, outpacing industry standards and building a vibrant and engaged community to support their future endeavours.